Google is making some major algorithm changes, and if you’re not sure how mobile-friendly your site is, now is the time to check it out.
Nearly half of web access is mobile, so it makes sense that Google now will be giving mobile-friendly websites preference in their rankings. Their official announcement states:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
No matter what your business is, and whether you’re an SEO expert or not, you want to be at the top of Google search rankings for your industry. If you aren’t sure if your site is mobile-friendly, go to the Google Webmasters site to run a quick test. If the test gives your site an official thumbs-up, then no need to worry about your Google search rankings taking a hit. If your site doesn’t pass muster, it’s time to consider upgrading your website. Even if Google rankings aren’t your primary concern, it’s possible that many of your potential customers are turned off by your site’s incompatibility with their mobile devices. Contact us to find out what we can do to help bring your business website up to date.